Funnels are said to be a must-have for any digital marketer, whether you are a newbie or a seasoned marketer. Honestly, there is still more need than ever for good quality content and quality websites will always have their place and usefulness on the web.
But if you have a service or a product that you’re offering, a funnel is a great way to capture leads and market to your prospects in a way that’s proven to be very efficient.
The principle of a funnel is to attract cold leads with a freebie (usually a digital product) and then warm them up with your products until they convert to a purchase and then a larger buyer).
In the past, funnel service providers liked to make funnels look complicated, justifying charging as high as hundreds of dollars per month for their service.
You should keep in mind that a funnel is nothing more than a series of web pages linked together in a particular marketing objective.
Fortunately for newbies, the winds are changing and it is now possible to create a funnel and have it live online in a matter of hours for free. GrooveFunnels is a platform that offers a free version of its funnel building software for free. They even have templates, so there’s no need to code.
The simple recipe for building a funnel is to create an opt-in/landing page where, in exchange for a free product (usually a digital one, so it costs you nothing), people provide their name and email address. More and more marketers are requesting a mobile phone number to be able to do messaging marketing. You should consider whether that might cause you to lose some records, as many people are reluctant to share their phone number.
The second page of your funnel is usually your offer. The page would look like a regular sales letter with all the sales pitches and guarantees, etc.
The last page is the thank you/download page. This is where people can download or have access to what they got (whether it’s your free or paid products).
Of course, many online funnels are much more complicated than this and the sky is the limit.
A digital marketer can add upsells, downsells, and other offers into your funnel as they see fit. The danger of having a very complicated funnel or a funnel that takes more than 10 minutes (more like a maze!) is that your client will walk away without accepting your offer.