New devices are released from time to time, thanks to ever-growing technology. The evolution of new devices has certainly made a person’s life much easier and more convenient, but it has brought many challenges for businesses. Today, companies are not only trying to catch up with the online world, but also with the device industry.
In the age of smartphones, it’s not enough to just have a website up and running. According to a recent study, it has shown that more than 45% of Google search results originate from smartphones. The number is impressive and so is the growth of the mobile industry. The need to be available on all internet-enabled devices has given rise to mobile app development, which means core development of a specific app for smartphones and mobile devices.
Does your company need an application?
In fact, people turn to their mobile phones, smartphones, tablets and iPhones when they have to search for information on the Internet. Today, where there’s an app for just about everything, from shopping to reservations, gaming and money transfers, your business can’t afford to miss out on targeting half of your audience that’s available on smartphones. Mobile apps are no longer considered a luxury, they have become the necessity of the hour. But this does not mean that all companies must have a presence on mobile phones.
Let’s think of it this way, if you’re running a retail business, launching a mobile app offers many benefits. The application would allow its users to take a look at its catalog on the Internet and make a purchase immediately through the same device. However, if you’re running a consulting business, you’ll probably want to get involved in collaboration tools rather than an app that’s available to everyone.
What is the purpose of your mobile app?
It is important for a company to understand the purpose of the application even before planning to release it. You cannot hire a mobile app development company to develop an app without knowing the purpose of the app. To get a clear picture of an app launch, you need a strong mobile strategy. To develop a useful app, a mobile strategy is essential for a business to decide whether to build a mobile-friendly website or a mobile app.
Wondering why not have both? Well, larger companies often have a mobile-optimized website and mobile app. However, not all websites need the platform to communicate with their audience. Taking into account the fact that a mobile website and a mobile application are created for a different type of audience. For example, a mobile-optimized site allows all web users to access your site from almost any device, which is suitable for almost any type of business. On the other hand, a mobile application is aimed at a company that provides services and goods to a certain type of audience, which makes it suitable for retail businesses.
Conclusion:
Smartphones and tablets have certainly replaced desktop and laptop computers. This replacement has not only affected people all over the world, but also companies that are doing everything they can to reach out to the masses and provide them with the best possible solutions. So, whether you’re running a retail business or a consulting company, it’s always a good idea to create a fully functional mobile app to target the right audience and be available to them on as many devices as possible.