Many people would think that the marketer is a person who only stimulates the demand for products and services in the market. In other words, marketers are trying to convince people to buy things they don’t need. Well, it’s not that simple. A salesperson is a person who uses marketing methods to promote a product. There may be many marketers, but only a few successful marketers. The primary way a salesperson’s success is measured is through revenue growth and company profits. There are a few ways that a seller can be successful.
The first thing marketers need to do to increase business growth is find an appropriate way to relate revenue growth to marketing. This can be done if the marketer can quantify a fixed percentage of revenue growth as a result of some specific marketing activities.
An example of this may be the advertising campaign during the first and second quarters that generated a 10% increase in revenue. When the marketer can define revenue as a product of marketing activities, he is empowered to define return on investment (ROI). This gives the seller additional authority over business decisions.
A successful salesperson has to push the other parts of a company to take ownership of new technologies and tools, things that can improve customer satisfaction. For example, at British Telecom, marketing is handled by the IT department. They are looking for better customer interaction with the help of developing web-based services.
Existing sales tools that are already present are reviewed over and over again and seek to increase efficiency. The client is the pillar of today’s business. Everything revolves around the customer. Therefore, modern business cannot survive without marketing taking the lead to drive various technologies and tools. This is necessary for customer satisfaction.
Marketing also provides services and guidance to the organization. Details such as future market requirements are provided to R&D and engineers by marketing professionals. This is done so that the company can keep track of the changing demands of the time and manufacture products accordingly.
Simultaneously, marketing also works together with sales to find opportunities. Products must be taken through the appropriate channels; these are suggested by these two operations. The behavior of potential and current customers is judged by these two customers who not only buy products, but also influence the mechanism of future products. If there is any innovation in new products and services, it is for marketing and sales.
A successful salesperson will also be a strategic leader. They can spearhead different projects, from product innovation to positioning, pricing and communications. A successful salesperson needs to think with a vision. A successful marketer will also employ people who can do much more than their counterparts who are present at competing companies.