Web banner ads are the tools that perform most of the tasks in online advertising. They are your helpers to work on a successful online business. Therefore, it is worth knowing some web banner advertising tips to design banner ads that will undoubtedly get better results.
Colors to attract attention
Your banners need to draw attention and this can be achieved by choosing to put the right colors on them. The color of your banner ads should contrast with the background color of a web page or landing page.
plain design
Simplicity of design is always best. The image you need to use should be relevant to the theme or theme of your business. Do not emphasize your company or business logo, but rather images that are relevant to your offerings.
concise content
Your banner ads should be placed with short content only. Making your content longer will make it ineffective in calling your readers to take action. The key is to focus on a particular benefit for a particular banner ad. too many calls to action can potentially confuse the reader; resulting in lack of interest and eventually loss of click-through rate. The effectiveness of an online banner will be based on the message it conveys. In banner advertising, keep in mind that graphic design is only secondary to great content and a persuasive call-to-action. There are times when a not-so-beautiful banner ad can perform much better than the most beautiful ads due to the superior quality of the content it contains.
readable fonts
It is particularly important when designing smaller banner ads that you use fonts that are easily readable. The most popular fonts used in web applications are Arial and Verdana because they make the texts readable and legible. Your primary goal for your ads is to entice prospective customers to read your message and take immediate action, so you shouldn’t make your ad content difficult to read.
Customer interaction
If you can afford it, make your banner ad interactive. Design it in such a way that you can ask a potential customer or buyer to complete a short survey or participate in a survey. Studies show that customer interaction is helpful in improving click-through rates. If you can make your ad interactive, make sure it stays relevant for the purpose.
Targeted Banners
No matter how carefully designed your web banners are, if they don’t appear on the right websites, all your efforts may be wasted. Make sure your banners are correctly linked to the right keywords so that they appear correctly in searches. This can help your ads perform better than when they are placed randomly.
cool banners
Remember that people would get bored of your banners if they always see the same design and the same content over and over again. If it will be seen by the same people repeatedly, be sure to give them something new and something fresh.