There are a number of characteristics that go into video production and that, taken together, can form a blueprint for successful corporate video production and positive results. Corporate videos are made with the aim of achieving business goals. Business marketing strategists are generally in agreement with their overall goal of promoting the brand and ensuring higher traffic and transactional results online. How to achieve this in a video production requires a clear strategy to implement a planned approach that incorporates a combination of creativity, quality content, and technical expertise. To promote your brand to an increasingly sophisticated video audience, you must do everything you can to wow them with an engaging balance of visual, audio, and informed content. Certain features contribute to the success of your video and you should be aware of them. We will discuss what it takes to achieve a successful corporate video production through a question and answer exercise.
What is the main criteria for a good video production team?
It has to be experience. The core players consisting of: director, editor, and cinematographer form the core of any video team; Other technical staff can be deployed or hired if you decide to outsource your video production. One piece of advice is to make sure your project has an initial cost that includes all possible expenses; in the end, you will only get what you paid for. Don’t skimp on your video budget or it could come back to bite you. Employ a professional team and you will get the results you expect and expect.
What is the main characteristic of a successful video production?
Creativity ranks high as a necessary ingredient of an effective corporate video. The viewer must be captivated by the visual, sound and informational content and the creative aspect requires research and planning. This is where the model, mentioned in my introduction, is essential to ensure an orderly progression within a creative framework. Storyboarding and script production within an overall concept will provide a unified cohesive production. If the expertise required to implement these features is not available in-house, you may need to hire professional help.
Is it possible to produce an acceptable standard of video production in-house?
It totally depends on the level of expertise available within your company. Watching many corporate videos, it’s obvious that most are outsourced to professionals. The proposition can be daunting knowing the standards expected by video audiences. When in doubt, create a budget to outsource to a professional video production company to produce your corporate video.
Where is the best place to record your video?
Location is an important factor in any video shoot, and while you may think your own facility is the best location, professionals can give you a good reason to shoot footage in a variety of locations, depending on how they advise you to best promote your brand: products and/or services. This can be an expensive feature of your project, as studios can be expensive to hire and there is the expense of time and labor.
What size video equipment will you need?
That completely depends on your expectations and budget. At the very least, you’ll need production assistants, lighting and sound technicians, a camera operator(s), and possibly a makeup department. It can be as big and grand as you want, but big can mean very expensive, so you limit costs to match your realistic requirements.
What kind of equipment do you need?
In short, a good quality video camera. You can use modern smartphones, but they are not designed to provide a picture with professional-quality sound, and the camera’s condenser microphone is not flexible, so you have to use external microphones attached to the device; It’s not a very professional approach where the sound can change sub-standard. Sound quality is just as important as sharp images, so don’t go for the cheapest or shift system that will invariably ruin your video production. Of course, if you have designs for a large production, you will probably need additional equipment such as camera equipment such as a dolly, boom mic boom or crane, special sound and lighting equipment. This will incur additional spending, so you need to balance spending against expectations.
What does post-production involve?
Everything that transforms your video footage into a professionally finished video production, fit for purpose and ready to present to your audience. Technology includes video editing, image enhancement techniques such as titles, motion graphics, sound mixing, and color adjustments. It also has the rendering technicalities, as well as encoding and connectivity issues.
Could there be other hidden costs?
There are a number of other items that, if incorporated, could add significant extra expense to the video production budget, such as professional voice overs, set design, costumes, and extensive makeup. You might also have to pay for special licenses, green screen, animation if necessary, or musical score. The more complete the extras, the more expensive the production of the video will be.
How do you ensure that your corporate video is seen by as wide an audience as possible?
Video optimization is important for search and distribution to as many channels as possible to promote viral viewing. The marketing of your video is just as important as the production, as without a clear distribution strategy, it will go relatively unnoticed and you won’t get as much for your money, which would encourage wide distribution.