With the popularity of videos and how they have been used to market different types of products including mobile phones and digital cameras, it is safe to say that video marketing is an important part of any business plan.
The use of video on the Internet has grown tremendously in recent years, and with the use of sites like YouTube, video has become an essential aspect of the marketing process for businesses. But how do you start incorporating video into your business marketing plan?
Before turning to YouTube for help, take a look at the following tips:
1.) Start by deciding what you want to achieve with your video. The easiest way to determine this is to do a research search on YouTube. Find out what the most popular videos are in your niche. The best videos tend to fall into one of two categories: educational or entertaining.
2.) Choose the type of video you want to make. There are many different types, and you can choose the type that most closely matches your business or product. These can include how-to videos, reviews, testimonials, or what-to-say videos.
3.) Decide where you would like to set your video. Would you like to use your own external microphone? Do you want to outsource this task or will you do it yourself? There are also many different resolutions and frames to consider.
4.) Choose your theme. There are many different possibilities here, from health issues to celebrity gossip to current events. You’ll definitely want to be careful when writing your topic, as videos that are too current can lose their interest factor over time.
5.) Once you’ve chosen your theme, have you decided on your Writer theme? Are you going to write a description of what your video is about or are you going to want to create a custom summary? If you’re going to create a custom summary, you want to make sure it’s compelling and contains all the information your viewers need and want to hear. And, of course, it must be written by you. There are also many different resolutions and frames to consider.
6.) Now that you’ve chosen your topic, have you decided on your format? Are you going to use the standard YouTube format or do you want to create your own? If you plan to create your own, take a look at the different types of videos on YouTube. You may find that you can achieve what you want to achieve more easily with one type of format than another. For example, short promotional videos tend to use shorter 30-second format videos, while long how-to videos or tutorials use longer 60-second format videos.
7.) Once you have decided on the video format, have you decided on its title? Have you decided on your description? Are you going to use the standard YouTube format for your title or do you want to create your own? If you want to create your own description, you need to make sure it’s compelling and contains all the information your viewer will need and want to hear.
8.) Once you’ve decided on your format, headline, and description, have you decided on your message? What does your video message consist of? What is the point of your video? Have you decided on the length? Are you planning to include Music? Have you chosen a mood?
With all of these decisions made, you’ll want to go to the Create Video section of your YouTube account and you can now begin the editing process. Have you chosen Music? You’ll want to make sure that each music selection you use is appropriate. Do you want to use background sounds? Have you chosen a mood? Have you chosen a Feel? How about an expression? How about a Clarity? Have you chosen a spacing? Have you already added a transition? Have you decided on the Focus? Have you added any effects yet? Have you already inserted any narration? Have you chosen an audio format? Do you want to add narration? Have you chosen the length of your video?
9.) When you’re done with the video, have you added any annotations? Have you added any credit? Have you added any notes?
10.) Have you added any communication after you uploaded your video? If you have added any communication, have you chosen your language? Have you added any language settings? Have you chosen your state?