Mobile apps are the hottest trend in the eCommerce market. Many customers are buying through mobile applications, popularizing the concept. Television advertising is witnessing a shift from promoting e-commerce portals to promoting e-commerce shopping apps.
Just like starting a new eCommerce business, the question of getting an app should also be answered if you need one. If so, what kind? And how to do it? If the app adds to the functionality of the ecommerce portal, it is a must.
We have a list of reasons to have a mobile app and also a list of reasons not to have one. Have a look.
Mobile apps are a must!
The positive side is that an application is another channel to sell and/or market. There are people who love to use apps and they will give you several reasons why you should have one:
- Compete – If you are a fashion brand or popular brand and all your competitors have a mobile app, there is no reason why you shouldn’t.
- Additional sales channel: need I say more?
- A direct marketing channel to engage with your customers
- A tool for promotion: offers offers and discounts in the application
- There are people who love to use applications
- higher conversion
- ease of payment
- Added value – Barcode scanning or loyalty schemes
- A well-designed and easy-to-use app always works better.
Mobile Apps: You Can Miss Them!
While others think that it is absolutely fine if you do not have a mobile app for your ecommerce business. These are the reasons for it:
- You don’t have an app just to follow the trend
- A responsive and adaptable mobile website works better than a completely different tool that customers have to download
- People who use your website to get information and search for data will not use the app.
- Information management is the framework around which the application should be built, work on that first
- Do not create it just for catalog purposes or just to provide information, an app is worth the effort, money and resources, only when purchases can be made with the app.
- Paid applications are very popular, people are not very interested in an application that is not a game, not related to tools.
Ultimately, whether or not you should have an app for your eCommerce depends on whether you need it. If the app provides additional benefits, is amazingly easy to use, and adds to the functionality of your eCommerce portal, there’s no reason you shouldn’t have an app. But if the app is poorly designed, poorly managed, or not popular with your target audience, you should definitely opt out of using it.
This is a black and white one, where there can be no gray area. You can have an app or not. Make a wise choice.
To market your e-commerce in the best possible way, talk to us. Talk to us at +91 98240 88036