If you had the chance to do an audio interview with the biggest name in your field, would you do it?
I know I would.
That’s because I know there’s a huge advantage to be gained by interviewing someone bigger than Ben Hur.
I mean, imagine if you could get an interview with President Obama right now. What could you do with that interview?
I could take that interview and post it on YouTube, FaceBook, post it on Twitter and I could put it as a podcast on iTunes.
In each case, your name and website could “go along” in the sense that if people want to hear more about the interview, they’ll have to visit your website. You will probably find many blogs linking to your site, which in turn will attract more traffic.
And because of all the links, search engines will be attracted to your site, which continues the cycle. And once people visit your site, they may find other products that interest them and become customers.
You see, the goal of your website, if you’re a business, should be to educate and provide incredible value.
Goal…
It must also be to sell. After all, you are running a business. In my case, I have a team of virtual assistants that I have to pay. They do the transcription and editing and so on.
If no one buys my stuff, the whole system stops.
So if you have the opportunity to go after a big fish, I recommend that you do so with pleasure. Then promote through a variety of sites. And watch the flow of traffic.