On the internet, things change quickly, and that’s why people often panic when they receive an email from someone who tells them that a monetization strategy or method isn’t working as well as it used to. Some even go to extremes and tell you that a way to monetize your website no longer works at all. In this article I’m going to detail why this sometimes happens and whether AdSense is still an effective way to monetize your websites with contextual advertising.
Beware of propaganda for
Chances are, you’re on several lists that marketers send you messages to. Often they are selling you something so sometimes in order to portray something in a more favorable light they will tell you that some other method or technique is no longer effective. This makes the other method they are about to explain, which references a product or service, look much more attractive.
Of course, the other reason a salesperson will tell you that something doesn’t work so well anymore is simply because that is the case and it applies. His job is to summarize any conflicting information to arrive at the most likely conclusion. Do you know how to do this? The answer is to try it yourself or consult someone who uses that monetization strategy, technique, or method on a daily basis.
Google AdSense is alive and kicking
The thing to keep in mind here is that AdSense is run by the largest search engine in the world, so unless they decide to discontinue it for some reason, it will continue to be a viable monetization method for the foreseeable future. Since there is no shortage of advertisers for competitive terms, there will always be revenue opportunities as a publisher as long as the partnership opportunity exists.
Consider contingency plans
Although you can earn a good income by monetizing your sites with Adsense, do not rely solely on this single source of income. Also, don’t get sucked into the trap of building websites solely for AdSense revenue and nothing else. Instead, focus on building an online business that will generate increasing cash flow over time. Whenever possible, also create a list if the niche you’re in lends itself to building a relationship with your audience. This may seem like extra work, but it will add real stability to your business and make you less dependent on organic traffic from search engines.