To be successful in building and maintaining an internet marketing business, as with most offline businesses, you need to be up to date with social trends. You need to follow the crowd, so to speak, and place your ads in front of wherever the crowd goes.
It’s no good putting up 30-foot-tall billboards at the end of an alley in a blighted neighborhood that people avoid for fear of being mugged, or worse. How hard do you think it will be trying to convince people to go down that alley in the first place?
The same is true on the Internet: you should place your ads in front of where the crowd is going, rather than trying to direct the crowd to where your ads are.
The current hot trend on the internet that you need to be aware of when advertising your internet marketing business is Social Networks. Sites like Facebook, Twitter, and YouTube add millions of subscribers every month, so doesn’t it make sense to be where the customers are?
social networking websites
There are literally hundreds of new social networking sites on the Internet, and what your internet marketing business Your orientation will determine which sites are most suitable for your orientation.
Regardless of what your business is, these four great social networking sites will have an audience for your product or service.
Facebook – The most popular, possibly too popular, of all social networking sites: currently has 500 million active users and more page views per month in North America than Google. To work your Internet marketing business on Facebook requires social awareness and conversation skills.
My space – Once bigger than Facebook, Myspace has seen a decline in its relative popularity, but it’s still loaded with millions of active users, and for the right markets may be a better source of traffic than Facebook.
Twitter – Microblogging service that seems to lend itself well to generating traffic. Less socially involved than Facebook or Myspace, Twitter makes it easy to build a large following and make your posts or tweets go viral among users.
Youtube – Owned by Google, videos posted on YouTube naturally rank well with the search engine. Not only that, video is an exploding trend in Internet marketing: People tend to connect better with videos of people speaking live, not trying to hide behind engagement pages and sales letters that lack the personal touch.
social media marketing
Unlike the long sales pitches of the past, endless testimonials, and bullet points of what you get from the product or service, social media marketing is very conversational and social in nature.
Regardless of which or how many social sites you choose to use, you should be careful not to spend too much time on these networks. While the point of using these sites is to engage your prospects through naturally addictive social interaction, as an internet marketer you need to be mindful of your time and not get sucked into the same engaging activity that you hope to apply to your prospects. .