The next generation that is beginning to reach that magical age of 40 is occurring with Generation X. These people have been in the workforce for a good number of years, have families, and are in the midst of developing large amounts of reserves of cash. This is also the age when they need to take action or the road can be daunting when it comes to their health and fitness. This generation has always been active in their younger years, but it can be very easy to get lazy and this generation knows the benefits of health, fitness and wellness so it should be easy to motivate them.
This generation also knows the advantages of joining a gym, playing in sports leagues, and hiring a personal trainer to keep their fitness at the highest level. For the personal training industry, a large portion of its customers will be baby boomers, but Gen Xers will want to be continually pushed to improve.
There have been many programs that are now geared towards attracting this clientele, including popular fitness programs such as: HITT training, Cross Fit, Zumba, Power Yoga, and ultra-endurance activities. This is the generation that likes to make things happen and they are considered the doers, so it will not be a challenge for personal trainers, doctors and the health industry to keep these people active. Although there will be a fair number of obese people in this category, most of them will start turning to personal trainers and fitness experts to get back in shape like they used to be. This will include women who want to lose their pregnancy weight, business owners, entrepreneurs, and men or women who were in college for a long time (such as doctors) and now need to get back in shape due to their demanding jobs and.
Regardless of profession, Gen Xers will make up a large part of the personal trainer client list right after the baby boomers. Both generations are tech-savvy and this will be a huge advantage for them. They will be able to communicate with their fitness professionals via the web, search for different health recipes, or have an app on their smartphone that will keep them informed when it comes to calculating their calories, fitness routines, or being accountable. It’s going to be exciting what this generation will achieve, but also to see how this client maintains his health and fitness well into the future.