where it all started
Amway was one of the leading companies in the mutual level marketing industry. In 1959, MLM was just getting into marketing, giving people a way to make money by sharing products and saving the company a ton of advertising dollars. The argument was that by becoming an Associate and marketing the company’s products, the money the company would save on advertising could be paid back to the Associates doing the product promotion. There are many people who years later regretted not joining Amway when it was a world-class opportunity.
No more door-to-door sales for network marketers
For those who have lived through the last 6 decades, we witnessed the birth and growth of the network marketing industry. Many of us experience the difficulties of trying to connect with new prospects for the MLM’s we participate in. We remember to schedule appointments and drive to someone’s house to give them our sales pitch. We are now in the computer age and we are no longer limited to building our downline organization through local connections in small communities and local towns. With the Internet, we can now build our business and sponsor people not only in the United States, but all over the world.
The first king of multilevel marketing
Many of you reading this article will not recognize the name Dexter Yager. Dexter became an Amway Associate shortly after the company’s birth. He came up with a plan to build his network which was to help each person he sponsored get the first 5 registrations from him. Every time the Associate had an appointment scheduled with a prospect, he would go to the Associate’s home and make the presentation. By doing this, each of his Associates learned the script or at least had a good foundation and knowledge on how to introduce new prospects. After helping the Associate get the first 5 signups from him, he did the same for each person he sponsored. Dexter’s downline organization ended up being more than 50% of Amway’s marketing arm. This should give you an idea of what he can do to help grow your own team of networkers in whatever business he is promoting.
Here we are approaching 2020 in a whole new world of Network Marketing
Many of today’s challenges include those of yesteryear; however, we also have a new set of challenges to master. In the age of computers and the Internet, network marketing businesses can grow at a rapid rate. A person who signs up for a network marketing company can have an organization of hundreds of downlines overnight. I know because I have experienced it myself. At one business, I connected with a person in India and saw literally dozens of people signing up every hour. In India, when they sign up for an MLM business, they get on the phone and sign up someone else and then another and another.
A person can experience an explosion of growth by finding the right people to sponsor. But for many of us, we don’t have a personal mailing list with thousands of names. You can only post information about your business so many times on Facebook or Twitter before you start losing connections and sometimes even friends.
Lead Generation ~ One Of The Keys To Network Marketing Success
We can grow our team faster than they did in the ’50s and ’60s, but we still need to get the leads from the people we pitch to. There are several ways to get leads; pay for them, search for clues to find them, and there are ways to get free clues. Even after getting leads, especially free leads, you still have to learn how to connect with the lead, follow up, and ultimately get the reward of signing them up for your business.
People who are new to network marketing need training. Like Dexter Yager years ago, the people you sponsor need someone to train them and work with them to learn the process. With the right leads program, training on how to connect and communicate with prospects, track their progress, appointment, etc., new associates/affiliates can learn how to become successful home business owners and earn income that reflects the work they do. in building your business. If you are a good team leader and make sure those you sponsor learn to duplicate your process, they can do the same for those they sponsor. Either you do all the work yourself or you teach your associates so they can work too. Show them how to get free leads that work and increase everyone’s recruitment rate.