You may have read many business blog posts. But have you ever come across a perfect business blog post?
Do you know how to write it? If not, then read this post.
You must have many commercial publications. Some are good while others may not be. But, there is no perfect blog post. So to write a perfect business blog post, you need certain elements and strategies.
Before I get into the details of writing the perfect post, I want to tell you about the most important component of the perfect business post. And that’s before you write, just ask yourself this simple question: “What is the unique angle of this post and how will it help my audience?”
Does it simply mean finding out how your post differs from the others?
What are the interests and needs of your readers?
These two elements, uniqueness and audience targeting, separate great posts from awesome ones.
Here are five elements that can be consistently found in popular business blog posts:
1. Captivating Opening: The opening of your blog post is the hook that will make people start reading. Without a captivating opening, the audience may not even click on the article or be interested in reading it in the first place.
The title of your blog is one of the most critical elements. A survey found that 80% of people will read the headline and only 20% will read the rest.
If you want to get the most clicks, your headline needs to be clear, concise, and self-explanatory.
As you write the opening paragraph or sentence, try to put yourself in the mindset of your ideal reader: What problems will you seek to solve?
What can you do to show that you understand what they are struggling with?
2. Use of an image related to a caption: Cheap-looking or irrelevant images have the potential to completely undermine the rest of your content. Therefore, it is better to choose related images for your post first. Also, it’s good to use captions on images whenever possible.
3. Information and External Data: Although this is important for all blog posts, but when it comes to business blogs, it is very important. Many readers will approach your posts with some hesitation, especially if you have a small business blog. Therefore, you must use external information to increase your credibility.
For example, you can use customer testimonials, research data, or expert quotes in your business blog posts.
4. A clear point of view: Nobody likes to read a bland article. Since there is so much content available online, having a clear and focused point of view will help you set yourself apart. Every blog post should have a clear opinion or point of view.
5. Easy to read structure: When writing a business publication, make sure it looks easy to read at first glance. This means using short paragraphs, subheadings, proper use of headings, lists, and generally anything that makes your content seem less intimidating to read.
These were the five strategies that work well to increase clicks and social sharing of your content. So the next time you’re writing a business blog post for any article writing company or service, use these five strategies.