Viral traffic has been the recent target of Internet marketers. This is the result of viral marketing or is sometimes called viral advertising. This method takes advantage of social networks to create a buzz to promote certain brands, firms, products or services. This promotion is supported by various techniques such as video clips or eBooks. It can be in the form of text messages or images.
Viral traffic is influenced by ‘pass it on’ methods, which in turn surprise certain readers and encourage them to pass it on. It is important to use techniques that must be generally accepted by the target market. Let’s say you use the video clip viral promotion method. If this is well accepted, then people will pass it on to others by blogging or supporting it.
The reason why viral traffic is known in the internet marketing world is because it costs you nothing. In fact, it is only related to the reader’s potential to pass the information on to others. Your endorsement of the certain product or service will drive traffic to your site. This is in contrast to using the mailing list where you collect the email addresses of your readers. Then send newsletters or emails on a regular basis. The downside of this is the high risk of being blocked or removed.
Good viral marketing attracts people to visit your site or check out the services on your websites. This is the only challenge because you have to be creative and innovative while creating your viral marketing tool. Also, this technique carries more weight because readers get to know about your services and products through word of mouth. It’s more reliable than being backed by an overwritten sales newsletter.
The initial step in getting started with viral traffic is getting familiar with your target audience. What market are you targeting? Are you looking for stay at home moms for your website? Once you identify this, you can start brainstorming ideas that you think are the best way to capture their interest. It’s usually best to base these ideas on the needs of your target audience. Let’s say for your audience of stay-at-home moms, the general need for them is an additional source of income. From that need you can start creating ideas or storyline to hook them.
Once you have finalized this idea, start spreading it to your network. You may have a small network, however if you use a brilliant viral marketing tool, then viral traffic starts generating on your website.
In fact, this revolutionary way of generating traffic to websites has been very useful, especially for those who do not have the means to hire and invest in third party service providers. So, what are you waiting for? Start injecting viral traffic to your website now!