When you are an affiliate marketer, you know that you face stiff competition to drive traffic to your affiliate marketing website. But what happens once they are there? You need to maximize the conversion rate, that is the percentage of new visitors that take the action you want.
That’s where Camtasia for affiliates comes in.
Camtasia, in case you haven’t seen it before, is a program that runs on your computer capturing your screen views and voice to create eye-catching videos. Give your website visitors the experience of seeing something they can see in action instead of just reading the words on your website.
If a picture is worth a thousand words, how much more effective can a movie be?
It’s hard to think of a better way to wow your prospects and customers than by providing them with first-class, full-motion video and screenshots. There’s nothing quite as good as feeling and seeing your customers pay for their hard work by jumping up and down with excitement to buy your featured product right away.
Don’t worry about the technical aspect; Camtasia helps you produce great movies using your computer screen very easily. You don’t need a long training course; all you need are simple computer skills, a clear idea of what you want to produce, and your imagination.
Try sitting in front of your computer and imagine explaining your offer to a friend sitting next to you. Go through the sequence several times, and then write your screen sequence, key points, and your script.
You can choose to write your script so you know exactly what you want to say, or if you prefer and are comfortable with improvisation, follow the example of the sequence on the screen. Avoid silences in your script and speak naturally and persuasively.
Use separate pre-prepared screens for each web page or software window you want to display before you start recording. You can then immediately switch between them as needed. That way you eliminate awkward delays as new pages load. It looks much more professional.
You want a graphic on the front and back of your recording that tells your visitor what you expect them to do “Click the link below the video” for example. That way, when the video isn’t playing, the important message is still displayed.
Need help drawing graphs like that? There is a simple web service where it can do that for you called Fiverr.com.
When writing your script, don’t describe WHAT the shopper gets in detail, sing about the ADVANTAGES and BENEFITS they’ll get from using the product along with the results and subsequent pleasure they’ll experience from using your smart purchase.
The advantage that you will get by following this advice is, of course, to increase the sales of your affiliate marketing website.