What exactly is SEO or search engine optimization?
If you’re fairly new to the SEO business, you’re probably wondering what search engine optimization is really all about. When talking to website optimization experts, many internet marketers, especially those who are fairly new to the business, feel like they are talking to someone who speaks a different language. Now, as the term may already imply, the process is basically aimed at optimizing your website to allow search engines to find it quickly and efficiently.
Better understanding of SEO
Now, to better understand the importance of such a crucial process in web marketing, it would be better to get familiar with various terminologies in search engine marketing. The first in this list of terminologies is “keyword”. Keywords basically refer to terms or phrases that online users may use when searching for a specific product or service. If you have an online computer repair business, for example, you can use keywords like computer repair or computer repair services. Online users can also use longer keywords when searching for something specific as qualifiers. For example, if you’re looking for computer repair services specifically in Melbourne, you can use a longer keyword like “computer repair services Melbourne”.
Now at this point you may be wondering what to do with your website. Well, actually, a lot! You must have the best and most relevant keywords for your niche and embed them in your web content to allow search engines like Google and Yahoo to find them. Your website content should also offer relevant and useful information that online users can appreciate. After all, online users are the ones who will read your website content and buy your products or services, and you simply cannot inspire your buyer’s trust if you bombard them with uninteresting and poorly written web content. Without the benefit of popular and relevant keywords, search engines won’t process your website for indexing simply because they don’t know what your site is about.
A quick way to check if your web content pages really have the keywords you need is to take a look at their meta tags by checking the source code of your page. In Firefox, you can do this simply by pressing ctrl + U when viewing a particular web page. This will open another window full of strange symbols as if it were written in another language. In fact, it actually is: it’s the language recognized by web browsers and used by search engines to reference your site for indexing. If you don’t see your keywords anywhere on this page, you’re missing out on some very important aspects of effective search engine marketing.
You now know some of the most important basics of SEO and the importance of keywords in your search engine optimization efforts. These fundamentals are crucial to better understand website optimization.