The first books I published were very modest successes. That’s because they were made through an intuitive process. The books were written, edited, and formatted first. An attractive book cover and compelling blurb were wrapped around the package. And only then did the marketing effort begin.
After a few months, due to the great interest in your topic, there were a couple hundred sales. That was not bad, but not too bad either.
But after studying how a formal product launch works and implementing the strategies in an expert program, the results were surprising. The key difference with this new approach was that my book launch was now an event!
Product launch starts early
A book launch begins almost a year before it is ready. Yes, that’s surprising for beginners to appreciate, but it takes a year to build anticipation and get potential buyers in the right frame of mind to rush to the bookstore and order a copy as soon as possible. throw.
So what should you do during that year?
Set the stage for the launch event that will be the publication of your book. In other words, make writing a book a special event that people will find exciting and look forward to.
Here are some ideas to do this:
1. Give readers a peek behind the screen.
Invite potential book buyers to sign up for your notification list and post news and information about how your book is doing. Tell them about the problem you are facing with a difficult character. Show them drafts that you later discarded, because they weren’t good enough. Let them see how the process of creating a book works.
2. Offer excerpts from your book
From time to time, you can share excerpts from your book or other product. The sample you offer should be tantalizing and enticing, without delivering all the value that a finished product will provide. That way, people who have had a bite will eagerly await the entire plate!
3. Run contests
Since you have plenty of time to maintain enthusiasm, you can run a series of quizzes, giveaways, and trivia quizzes with your book or product as a prize. People can sign up for a chance to win by doing something like sharing a tweet on Twitter or posting a photo of their book cover on Facebook, spreading the word about their upcoming release to a wider audience than they can. achieve by yourself.
4. Involve them
You can ask the followers of your blog or email list or social networks to help you co-create your own product. For a book launch, you can look up your feedback to choose one from a set of 3 to 5 book covers. To get a seasonal special offer, you can ask them what price would be the best. To get a bonus package, you can invite suggestions on what they would like the most.
5. Increase the excitement near your launch
When the imminent launch is around the corner, pick up the pace of your promotions. Post updates more often. Send more emails. Keep driving your audience into a frenzy so they are eager to purchase your new product on the day of launch.
These are all easy ways to turn your product launch into an event that builds excitement and generates more sales.