When I started in network marketing, the Internet was something of the future. Some businesses had computers, but the average household did not. My lead generation was a combination of door-to-door and classifieds. Door to door or person to person still works today.
You will need some supplies. You will need something that shows your products. It can be a catalog or a flyer. It is something that you can put in the hands of the person you are talking to. You will also need business cards and a lead tracking sheet.
If you are going door to door, my suggestion is that you go on the weekend or in the late afternoon. This is when you are likely to find the most people at home.
Think of yourself when you open the door to a stranger. My first goal is to put something in your hands. So I say: “I would like to give you a catalog.” Of course, I mention the name of the company when giving you the catalog. The vast majority of people will accept the free item that you are giving them.
Then I try to ask at least some of the following questions:
1. Have you ever ordered products from this company?
2. Would you like to receive the new catalogs as they become available?
3. Do you know someone who might be interested in selling the products? If you do, and if you sign up and order, I’ll give you a $ 10 gift certificate for the products.
4. Do you know anyone else who wants a catalog?
5. Can I get your email address?
6. Would you like to receive my monthly newsletter?
7. Have you ever considered throwing a party at home?
8. Can I call or email you next week to see if there are any items you would like to purchase?
Every conversation is different, so each person is asked a different combination of the questions above. On my lead tracking sheet, I write down the direction and outcome of the conversation. Then I can follow up next week with what we agreed on.
This same technique also works for a person-to-person encounter. For example, if you are at the grocery store, say hello to the stranger in the line in front of you. Offer this person your catalog or sales brochure. Ask some of the questions above. Be prepared to write down their phone number, email address, or any other information you receive from them.
Using this technique is a great way to build a local team and develop local clients.