In this modern age, people like things that are innovative and unique. Gone are the days when you could wow your consumers with a brightly colored static billboard on the roadside or with a few catchy lines in your newspaper ad. The daily life of individuals has become so full of activities that the traditional type of advertising is losing prominence. Internet advertising or online advertising also has its limitations, especially when it comes to reaching the primary audience. is there any other solution? Yes, airplane advertising. If you want to express your feelings or promote your brand or service, aerial advertising can do it masterfully.
Let’s understand what advertising is and then we can find out how aerial advertising has an advantage over its competitors. Advertising is a form of communication to persuade your consumers (sometimes also called audience, ie viewers, readers, listeners) to buy your products or take some action on the offers or services you offer. Advertising generally highlights the name of your brand, product or service and what are the benefits it offers to consumers. Advertising has been recognized as one of the most important business needs since the late 1800s because no matter how good your product is, it won’t attract mass consumers until you advertise it properly.
Traditional advertising makes use of traditional media, ie newspapers, radio, and television, while online or new-style advertising is done through the Internet and text messages. During the last three quarters of 2009, the old media suffered strong decreases: TV 10.1%, Radio 11.7%, Magazines 14.8% and Newspapers 18.7%. Online advertising has generated excitement over the past two decades, but it has its own limitations.
With airplane banners, your ads are presented to potential consumers in the most effective and attractive way. There are different options of how your advertising message is presented to consumers through aerial advertising i.e. plane flying in the air with aerial billboard, letter banner or logo board, blimps and writing on heaven. To learn about the advantages of aerial advertising compared to traditional and online advertising, read the following lines.
If you want to reach only your primary and potential consumers, in-flight advertising is second to none. You can find the target market and the plane will fly over that area alone, whereas in other advertising methods you need to present your message to the majority of consumers with a small percentage of your target audience.
Some people think that aerial advertising is an expensive option, however, they are surprised to learn the true cost. The cost is about 50 cents per thousand leads, as opposed to the high cost of TV, newspaper or Internet ads.
Every time someone hears a plane, they instinctively look up. It means that your advertising campaign will not escape the consumer’s view, since they do not have the option to change the channel or skip the page that contains ads.
Unlike traditional media, due to its aerial advertising uniqueness, it does not face much competition.
Aerial advertising usually takes place where there is a mass gathering ie beaches during spring break, NASCAR, concerts, conventions, football, baseball, state fairs, parades, cruise lines. During these events, your consumers will be stress-free and in a positive mindset, making the impact of your ad much more positive.
You can attract the very busy people to your marketing campaign, i.e. people driving, in offices, etc.
Last but not the least, you get rid of all the cost and overhead of production and administration, all you have to do is consult a professional company who will take care of all the logistics, design and advertising according to your your requirements.