There are many ways to run online marketing – from regular search engine optimization (SEO) marketing to paid advertising, you can choose from the wide range of methods that will be used in promoting products and services. Online marketing has been a new trend among business owners because hundreds of millions of people are concentrating on the World Wide Web and this proves to be a great opportunity for them to establish their presence in the online arena.
And since the internet is nearly limitless, online marketers are exploring different ways to reach their target market. From submitting to different article hosting websites and directories to purchasing ad space on search results pages, these online marketers have seen an equally huge marketing possibility on various social media sites like Facebook, Twitter and others.
With more than 500 million users, Facebook has become virally popular with online users. This growing number has encouraged marketers to launch a campaign on this site.
Although a Facebook ad is limited to site account holders, the number of users is still a considerable figure in the campaign. For beginners, having a Facebook ad is pretty easy; all you have to do is follow the guidelines below.
When registering your Facebook account, it is important that you familiarize yourself with the site’s terms and conditions to guide you in creating your Facebook ad. Remember that abuse on your account can lead to suspension or even termination.
Then create a URL for your page via the Create Ad page. Your URL is the address of your Facebook ad, so it is wise to keep it short and related to your business so that people will easily remember it.
The next thing to do is to identify your specific demographics so that your campaign is only visible in the particular target market that you have chosen. This Facebook feature shrinks your audience so you can automatically have interested people, saving you time, effort, and money.
When creating your Facebook ad copy, make sure your clientele is concise but resourceful to attract people’s attention. Remember that your ad copy makes an impression of your business on people, as this ad copy reflects the way you do with your business.
It is also recommended to attach an image to your ad copy to make it look professional. It may have the company logo, the company name, or a photo that represents the company.
To save money, you need to specify the duration of your ad’s visibility – it can run at specific times of the day or throughout the day. Also decide how to pay, whether it’s cost per impression or cost per click.
Check your ad copy for more reviews. And finally, settle your account through a credit card transaction.