Introduction
There has been a growing trend in which products made by multinational companies are endorsed by celebrities through advertising campaigns. Celebrities come and endorse these products with the good intention that the average person will derive health benefits from them. TV channels and radio stations then broadcast them to reach the maximum number of people across India. The products were of good quality and did not pose a threat to the public at the time of promotion. Businesses cannot run these ads for a longer period as these products need to be regularly tested by reputable laboratories to ensure their quality. In today’s scenario, endorsements made decades ago are still used to attract people. Therefore, we cannot hold celebrities responsible for the endorsement they made many years ago.
Product approvals
Products manufactured by multinational companies must be marketed to reach society. People need to find out about its salient features. Every year Indian and multinational companies spend million rupees rupees in marketing and promotions. There is a product marketing department for all companies. However, these companies seek endorsement of products from popular Tinsel Town stars to attract ordinary people. The stars of the Bollywood Endorse these products after receiving some money from these companies in the belief that the products have the qualities they claim. The stars do not have an expert opinion at their disposal to verify these claims.
Are these celebrities responsible for the product debacle?
In the good old days, Nestlé products like Maggi Noodles used to roll off the shelves of Indian outlets like hotcakes. At the time, no one questioned the quality of the product. Therefore, the Bollywood celebrities reached out to endorse them in good faith. With the change of times, the situation changed. Many of these backups are out of date. Recently, the film actress Preity Zinta responded when problems with Nestlé products became a major controversy in India. She told the guys in the media that she endorsed the product in question about 12 years ago, when its quality was good. Therefore, she asked the people to acquit her of these charges. Other Indian players who endorsed Nestlé products have also expressed similar views. Are Amitabh bachchan and Maduri dixit.
Should there be a time limit for endorsements?
People should set a time limit for product promotions. This would help the Bollywood celebrities will be in good stead when the products endorsed by them do not meet the required standards many years later. This point of view becomes important in light of the current controversy involving Nestlé products such as Maggi Noodles, Kurkureetc. In India. These products reportedly failed the tests prescribed by the government. Therefore, the government should enact legislation to ensure that older product endorsements become obsolete after a specified period. Companies must obtain the certificate of the competent authorities on the quality of the product before requesting the endorsement and commercialization of the product.