You have learned that with the captured email addresses of website visitors, you can install an automatic email tracking system. You have learned that most website visitors who email you and become part of this tracking system will eventually become your customers.
Wow. It’s like a marketer’s dream come true. Actually, it IS a marketer’s dream come true.
This is why:
1. You don’t have to spend time on an email tracking system. Once it’s set up correctly, forget about it and just answer the phone calls of all the prospects who call you. (We can upload 52 emails to the system so that each new visitor receives a different email from you every week for a year, automatically.)
2. It’s free. Again, once it’s set up, your emails are sent free of charge. Given the prices of stamps and stationery, this is important. Plus, it frees up marketing budget dollars for other things that are effective.
3. It is automatic. By this I mean: you can’t screw it up if you don’t do what you’re supposed to do.
Okay, I know how it works – you’re supposed to make follow-up calls and mail follow-up letters and send newsletters to your “list.” But it doesn’t always happen, does it?
Why does it seem like we always find a dozen other things to do when we’re supposed to follow up on leads?
Well, don’t worry about it. Now you can have your tracking machine do all the dirty work for you. And you never make excuses or find anything else to do instead of sending your newsletters and emails.
If you only do one thing with a website, capture visitor emails. If you only do one internet marketing activity, do it like this: install an automatic email tracking system.
If you get it right, you could be the laziest millionaire real estate agent the world has ever seen.