Now there are many ways to promote your ecommerce startup, but when there is a shortage of funds and every resource counts, you better be careful with every step you take. Here are some quick digital marketing strategy tips, tricks, and tips for ecommerce that should help you better promote through digital marketing for your ecommerce startup.
1. Facebook profile as a promotional tool for your e-commerce startup
Since you have started your e-commerce and it is time to tell the world about it. Be the salesperson you should be and sell. There is no better place to sell than a house and there are no better people to sell to than friends. They wouldn’t be the first to buy, that’s a different story, but you have to talk about the startup in your profile. Do not sell the products directly, but the experience of your customers, your testimonials and what you and the company are doing.
2. Stop wasting time and money increasing likes on your Facebook page.
Organic reach is at an all-time low. Yes, you can expect most of your customers to come from Facebook, but it just doesn’t make sense these days to spend money on Facebook Likes. Less likes and more visits to a website will lead to more conversions, focus on increasing the audience of your ecommerce website.
3. Don’t use the boost post feature on your Facebook page.
The next temptation is to click on the boost post because Facebook says it helps you reach more people. It does, but it has flaws. The right way to drive posts is to go to your ad manager and target your ads as widely as possible. Make sure to choose interests, demographics, and behavior with your target audience in mind.
4. Don’t just use Twitter to promote, use it to find customers.
There is a tool on Twitter that most people don’t seem to use. Advanced search. Use it to find customers looking for products you sell, and then tweet them in the most personalized way possible. Many companies do the same, you should try it too.
5. Instagram must be on your mind.
The images speak louder than a thousand words, those of Instagram can also generate requests. Upload images of all your products, clients, related images, banners and almost everything, one by one. Add all the hashtags in the world that relate to your product. Add your web address and a phone number if possible. Slowly people will find out. Sales will take place slowly.
6. Write about your startup, share your experience
Now this is a subtle, if not so subtle, way to get your startup to reach your audience. An article I read recently made me order a Socrates t-shirt. Stories about your startup, blogs where you share your expertise, LinkedIn posts that talk about your business can all generate associations, fans, and customers.
7. Email marketing
The main thing that most people miss these days. Don’t start sending mass emails to lists you bought on the internet, do it carefully and with good reason. Once someone contacts you, it’s your job to get them involved and make sure they come back again.
8. Partner
What you cannot do alone, you can do together. Try looking for opportunities to partner, try to see how you can mutually benefit by partnering with someone. This is often the most overlooked aspect of all, but the most effective.
9. Wait for events
Now don’t just attend any events, look for those where you may end up finding people relevant to your domain. I have made many friends over the years over the internet, and many have become some of the most helpful people over time. It’s not about how many people a person connects with, but who they meet, what matters. Meet people offline, connect with them online, build lifelong relationships.
10. Stop selling
Yes, that is correct. Do not sell. Get incredibly interesting. Well, a bit interesting to start with. This is how Happily Unmarried, Chumbak or Daily Objects got so big. They became so interesting over time with their products, promotions, and more. It took them a long time, it may take you a long time too. But if you focus on becoming more interesting with your products and as a business over time, it will be less time you will spend selling your products over time. Get interesting, people will want to buy themselves.
I hope these 10 Affordable Digital Marketing Tips for an Ecommerce Startup will help you run that eCommerce portal well and better market and promote your startup. All the best!