India ranks second in the world, in the number of active mobile phone users. The number of people who own and use cell phones continues to grow. 1 billion smartphone users are expected to sell next year, doubling the number of PCs. With over 10 billion mobile internet devices expected to be in use by 2016, that’s 1.4 devices per person on the planet. According to recent research, moms spend 53 percent of their app time playing games on Android phones. On iPads, that’s 48 percent of your app time, and on iPhones, 31 percent. “Moms are gamers too.” So, you can certainly experience its explosive growth.
But it’s not as green as it seems. Starting and establishing a mobile app development business is a tough nut to crack. Some challenges that start-ups face are:
- Resource Constraints: It’s not that corporations don’t have access to in-house programming talent, they usually do. However, most of that talent will have experience on the Windows side; not necessarily on popular mobile platforms like Android and iOS. Windows can and should be a part of any discussion about mobile platforms. However, it is only separate and must be done on Android and iOS. But let’s be honest. If you’re a 27-year-old top mobile developer, would you be looking for a job within a corporation’s internal app development team? Or are you going to try to join one of the seemingly endless supplies of mobile startups that seem sure they can make millions off the latest popular app?
- Security: All manufacturers of mobile devices understand the importance of security and offer adaptations for it. Sometimes different mobile platforms provide varying degrees of compatibility to protect data stored on the device. At the same time, not all mobile apps need the same level of security, and users don’t like multiple logins to access data on the device itself or back-end data. However, the responsibility of protecting data falls squarely on the shoulders of application developers, so they must build encryption into the application down to the file system level.
- Collection and implementation of ideas: When you start a new business, the first point that matters is the objective evaluation. Compilation of all ideas. And not just fall in love with those ideas. Doing rigorous study and research is also important. Refer experts and then make a decision. According to a popular business coach, “When you choose to open a business, your chances of success and satisfaction are greater if you love the work you do.”
- What is your business model? Do you sell your own apps?
- Finance: Most people assume that this is an easy ride, especially for someone whose father is already a billionaire, while whether he is an investor or his own father wants to see big projections before agreeing to invest in his new business. Regardless of the type of business you’re establishing, from a one-person home-based operation to a high-tech manufacturing facility, you need to be clear about how much money you’ll need and where it’s going. Get it.
Regardless of the challenges you will face. There are some important qualities that can lead you to success:
- Appropriate platform – Your app must be optimized for a mobile user. Make sure your app is compatible and functional for all brands and devices.
- Easy to use – Your app should look amazing. Even the best app idea could fail if it’s not packaged in a colorful and attractive way with full branding. Your app should be easy to install, easy to access, and easy to use. Sketch out how you think you’d like your app to work, and spend time simplifying it.
- Memorable and shareable – Your user should be left with a great impression. Use whatever design, writing, and interface techniques you can to make sure your user never forgets their experience. The most successful mobile apps are the ones that can be easily shared. Your app should have a feature that rewards users for sharing it with other users.
- Spontaneous- Any application must be accessible for short bursts of user activity. If your app is only good for long, extended usage sessions, you probably won’t be successful.
- Cheap – It’s a no-brainer. The cheaper something is, the more likely users are to download it. Try a free version along with a full version.
- Demographic targeting: Know your audience. Not everyone in the world will want your app, so focus on the users who will.
- Fun- Possibly the most important quality of any app is its level of playability. Take the time to entertain your users in addition to the main function of your app.