Building quality backlinks is essential to online success. There are a number of factors that propel your site to the top of the search engines, but links are arguably the most important. However, do not confuse the fact that not everything is created equal. Search engines are becoming more rigorous in determining “high value” sites. Fortunately, there are key ingredients that, if followed, can prevent your website from being penalized and maintain your search position. How does that sound?
types of links
Investing time in the backlinking process starts with understanding the different types of options available. The ones you find within the content are better known as contextual links, which are the ones found within the body of the content most commonly as anchor text. The idea is to implement a specific keyword as anchor text that links to your site.
Authority links retain high trust with search engines, and as the name suggests, they have high authority not only with readers but with search engines as well. Techniques like writing guest posts or swapping are effective in creating authoritative backlinks.
Obtaining an agreement with another webmaster to exchange links to other sites are reciprocal links. Submitting to link exchanges and simply contacting other webmasters are successful tips for reciprocal linking.
link source
The content of the websites that point to your site has great importance in the search engines. Take into account not only the words typed on your site, but also the ones that are referred to you. Is the site relevant to your niche or topic? What is page rank? How old is the site? Is it an authority site? There are a number of elements that the search engine may consider important with the source. The important consideration to keep in mind is that quality is much better than quantity.
link age
Web pages come and go in the online arena regularly. Search engines give a lot of importance to sites that have withstood the tribulation that results from the online environment. The age of the links is a good reflection of the quality of the sites. Receiving backlinks that are very old has a positive influence on the effect of the site pointing to yours. Search engines want to give their visitors the most relevant site based on their search. When a well-established site points to your web page, it is an indication to the search engine that you have valuable content.
Look for those quality sites to create a web page that rises in the search engine rankings. Remember that quality for building backlinks is much more important than quantity. Consider the potential ranking power of links and how that affects your site. Begin now to embrace these ideas as you acquire the “perfect” bond. Would that work for you?