When people go shopping, whether it’s for a minor purchase or for a high-value item like a new car, price will always be a determining factor. If they feel the cost is worth it, they will pay it and if they don’t, they won’t.
It is quite simple when buying tangible items. But when making non-tangible purchases like career counseling and resume writing services, it’s not that simple. When it comes to professional services, the real purchase is your industry experience and the coach / client or writer / client relationship.
So how can you Make it easy for people to make the decision to invest in your service.? It makes it easier by not putting as much emphasis on the tangible. For example, the number of coaching calls per month, resume inquiries / follow-up calls, document reviews, or downloadable reports your service offers.
The key is to focus and emphasize your value as an industry expert, the benefits of working together, and the results you can achieve if you are selected to be your career coach or resume writer. People want results.
Think about how you want to be perceived by potential customers. Do you want to be known as the cheapest coach or writer to work for or known as a career coach or resume writer who is committed to the success of your clients?
Being recognized as an expert in your field and someone who provides valuable specialized professional services, guiding your clients on the right path to achieve their goal as a result of their working relationship with you is what makes you and your company worthwhile. investment.
Millions of professional services can be found online, and of these millions you will find cheap ones. BUT, once serious job seekers and professionals start taking a closer look at service offerings, it won’t take long to realize which companies provide real benefits and value and which ones scream “We are cheap and mediocre, come on work! with us! “
Ask yourself “Do I want to attract bargain buyers who are looking for the cheapest possible price or do I want to attract those who want to partner with a professional expert like me who is as determined as they are to achieve their goal?” How you position yourself is key.
3 ways to get rid of tire kickers
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Market and position yourself as a industry expert offering significant value, industry experience and career services, not a bargain coach or writer. (Don’t be afraid to collect what you are worth).
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If someone tells you that you can get the same career services for a lot less money from another company, I recommend that you return to that company and if they don’t see results, they will contact you again. A person who tells you that their services are too expensive is a clear indication of a “tire kicker.” You don’t have time to negotiate, you have serious clients to serve and serve!
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If you decide to negotiate your rates, don’t negotiate the price alone. Eliminate a product or service that is included in your coaching or writing package. You give the impression of being cooperative and at the same time, your potential customers understand that lowering your price means that they will give up something too.